College marketing fail

Listen, Little Liberal Arts College, if you even want your sales pitch to reach my exceptionally gifted daughter's field of view, you'd do best to remove the picture of the skateboarding student from the front of your brochure. I mean, if you're not even going to try to impress us, why not just be honest and put a picture of a bong on the cover? At a projected tuition of around $4 million a year, I'm not looking for a place that's cool for skateboarding. Fail.